Understanding your market - who will spend money on your event or business and why?

In a time where there are over 100 events every month for lesbians, bi and queer women to choose from, it is essential to understand the community, what is already available and where the potential opportunities are in order to be able to run a successful night. 

Despite it being a busy schedule, there is still room for some new events - there are potentially 200,000 LBQ women in London. There are some areas of the community who feel that they are not being catered for. There are both geographical and logistical gaps. Our social community survey findings describe in a lot of detail "what women want".

Planet London has been running for over 5 years now, and we work closely with event organisers and venues. We go out to events a lot and we talk to people in the community regularly. Due to this hard work, we are expertly and uniquely placed to be able to act as a sounding board for you for your existing or potential night. 

We have seen so many versions of events, what works and what doesn’t and we can help you by listening to your ideas, letting your know what would work and perhaps shaping concepts into working solutions.

We can help from concept right through to realisation. Our expertise is broad and goes right through to the best ways to promote your event.

Whether you need guidance on pricing, offers, promotion, timing, customer targeting, finding your perfect venue or on creating an amazing brand for your event; we can help.

We promise to remain impartial and everything discussed will be in confidence.


Planet Promo can help you to set yourself up, train you how to customise and effectively use free, open source software and integrate that with existing tools such as Twitter and Facebook. We also offer services such as brand development, marketing support and general consultancy advice.

We have over 5 years of experience in the LBQ community. We can provide specific tailored advice relevant to your target audience.